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Erum Binte Shahid

Senior Executive Vice President BOL Entertainment

A versatile individual with several successful dramas and telefilms
to her credit

An experienced professional whohas worked with top media
personalities

A director-cum-producer who alsosuccessfully ran her own
production company

a Talented Producer An Experienced professional A Successful Entrepreneur

Erum Binte Shahid

Senior Executive Vice President BOL Entertainment

Erum Binte Shahid completed her undergraduate studies from FG College, Rawalpindi. She entered the media industry immediately after her graduation, joining an advertising agency in Islamabad as an assistant director. Her first project was a TV commercial with director, Zeeshan Hasan. Later, she assisted Samina Peerzada, Pakistan’s renowned actor and producer, on a feature film Inteha - a project which was a major break for her career. She joined Geo TV in 2002 as an assistant director of the channel’s first drama serial, Umrao Jaan Ada, in which she worked with renowned director, Raana Sheikh. Moving quickly through the ranks, she was later transferred to Geo Entertainment and left it as a senior producer after three years. In 2006, she joined ARY Digital as head of the channel’s drama department and remained at the post till 2010. After a successful stint in production, she directed several popular serials and later joined A&B Productions as GM Production Management in 2012. In recognition of her outstanding achievements, she was later promoted to Business Unit Head of A&B Productions in 2013.

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Renowned Media Personality

Erum Binte Shahid is one of Pakistan’s most recognizable names in the direction and production arenas. She has won a place for herself in a field traditionally dominated by men. From humble beginnings to becoming a renowned figure in the field of entertainment production, she has done several important projects with the crème de la crème of the entertainment industry.

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An Exceptional Entrepreneur

In a field fraught with potential pitfalls and complex challenges, Erum Binte Shahid has managed to make a name for herself with a great deal of poise, positive thinking and deep conviction. Her passion and commitment to production and direction drove her to launch her own production company, Evolution Media House, with her partner, Maria Wasti. The company has produced several drama serials and telefilms for Hum TV, ARY and GEO and bears testament to her outstanding entrepreneurial skills.

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A Passionate Filmmaker

A passionate producer, Erum Binte Shahid is included in the ranks of some of the most successful women in Pakistan’s media industry. In addition to producing several drama serials and telefilms, she also assisted famous director and producer, Samina Peerzada, whom she regards as her mentor, in their widely popular commercial endeavor, Inteha. With an impressive portfolio featuring a number of successful soaps and serials, she has all the makings of a first-rate filmmaker.

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